Search Engine Optimization – A recent reporting has evolved out the fact that the technique through which SEO used to strategize has been removed by Google, hence it is required to alter all the techniques and retire all the tools that were used to search for SEO purpose. There are basically five major shifts that that have truly changed the measures that were previously used to calculate the SEO success. Hence it is time to face the reality and shift our views towards the new measures of SEO effectiveness.
These measures are categorized as the following:
Personalized Search:
Google has always tried to make organic search results as personalized, but however a major shift occurred in the year of 2009 as the search took on greater with geotargeting capabilities. This was the search that made every search unique, primarily depending on the location where the searcher is located.
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Each search query produced personalized results; it is shown that the rankings from one search are different from the ranking of the other search regarding the same keyword. This change is primarily shown due to the change in geographic location. This creates problem in ranking reports.
Removal of the Keyword Tool:
As an SEO what is done with the keyword ranking is to plain and simple manipulate the search results. It does not really matter whether this doing is to achieve good result but we play with the algorithmic factors of Google to promote the respective website. By the date August 2013 Google had ordered for the retirement of the Google Keyword Tool for the Adword users while the other SEO’s are required to use the other keyword tools.
Google Goes Public:
The largest influence that Google is facing today is its shareholders. It has been measured that almost 85% of Google’s revenue is generated from various sources. However considering from the business perspective, it can be said that when SEO or Adwords does not actually comprehend to the major share Google’s revenue, it does not boost the usage of both.
Not Provided by Google:
Google has finally confirmed that it is going to encrypt keywords from the organic search, thus, speeding up the timeline that had been slow till the time.
Google with the passage of time have made the keyword research more difficult with Google organic search and are taking away SEOs’ ability to follow how their keywords are actually performing.
Inaccuracies of Google Webmaster Tools:
There has been recent news that Google Webmaster Tools is inaccurate. In fact till date it was believed that whatever be the situation Google Webmaster Tools is always there to save us. But however in a blog by Lurie at Portent has claimed that the keywords research by the Google Webmaster Tools is highly inaccurate, and then my question remains the same that is the keyword research is wrong then should it not be that even the ranking data by Google Webmaster Tools should as well be inaccurate.
J.Taylor is an web content writer and blogger with sound knowledge on internet marketing. His previous article is all about the Google's new update. To see the previous article click on this link
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